Trust is everything
- Jen Lawton-Hunt
- Jul 22, 2025
- 2 min read
For a company of any size, building trust with buyers is paramount. As consumers we buy from people and companies that we trust and that we feel have our best interests at heart. Trust might be built through personal experience with a brand, product reviews, word of mouth or whether your values as a company align with a consumers.
A huge part of building trust with a customer base is the voice you pick to represent your business. Choosing the wrong voice can put buyers off, choosing the right one can make profits soar. 🚀
So how do you find the right voice?
Understand your values. Are you all about nurturing? Are you driven and dynamic? Are you friendly and approachable? It's crucial you understand who you are as a company, and what you want people to think and feel when interacting with your brand
Reach out directly to Voiceover Artists with a proven track record of success and have a chat about the mood you're trying to evoke
Get a free demo to see what a sample of your scripts will sound like with their voice
Start building trust! ⭐⭐⭐⭐⭐
My natural voice is described as trustworthy , relatable and engaging. I am also an award winning voice actor, in part because of the versatility of my performances, so reach out to hear about which styles are my favourite. My natural accent ifs "soft Northern" British, Yorkshire to be precise!
Do you know the most trusted accent in the UK?
The Yorkshire accent!
*In a 2020 survey, the Yorkshire accent was ranked as the friendliest and most trustworthy in the UK, with 60% of people saying it was their favourite British accent. Most people associate Yorkshire accents with the straightforward nature of Tykes, so their speech evokes a sense of reliability, warmth, hard work, honesty, and no-nonsense attitudes.
Other surveys describe it as a “calming and intelligent accent”, making it perfect for customer service roles where trust is essential.
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